Caterpillar
The 2010 season will mark Caterpillar’s 13th year in the NASCAR Sprint Cup Series, and second with Jeff and Richard Childress Racing as the primary sponsor of the No. 31. Since its inception over 80 years ago, Caterpillar has grown to be the world's largest maker of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. In partnership with their worldwide dealer network, Cat drives positive and sustainable change on every continent. Caterpillar delivers products, services and technologies in three principal lines of business: Machinery, Engines and Financial Products. As a global, diverse technology leader, Cat commits to excellence in all that they do. Caterpillar is proud to be a leader in building the world's infrastructure, and in enabling progress for millions of people around the globe. Caterpillar's headquarters is in Peoria, Illinois. For more information, go to www.cat.com.
CAT Footwear
Cat Footwear, a subsidiary of Wolverine World Wide, Inc, is the global footwear licensee of Caterpillar. Cat Footwear manufactures shoes and boots inspired by hard work, for use on the jobsite and off. Distributed in over 150 countries, Cat Footwear has made an uncompromising commitment to quality, innovation and versatility. This is Cat Footwear’s second year with Jeff. Please visit www.catfootwear.com for more details.
Prilosec OTC
The 2010 NASCAR Cup Season marks Prilosec OTC's fifth year as a partner of RCR. Prilosec OTC will be featured as the primary sponsor of the No. 31 Chevy at Indianapolis Motor Speedway on July 25. Prilosec OTC is the #1 Doctor and Pharmacist recommended OTC acid reducer, the first of a class of OTC (over the counter) heartburn medicines that works differently from every other over-the-counter heartburn medication. Prilosec OTC works for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. Prilosec OTC is the #1 selling OTC heartburn medicine on the market and is distributed by Procter & Gamble. Go to www.prilosecotc.com to learn more.
Chevrolet
Jeff has been behind the Wheel of a Chevrolet since joining RCR in 2004. Chevrolet has been the choice of RCR since Richard Childress first strapped himself behind the wheel of a NASCAR Sprint Cup Series car in 1969. RCR. Produced by General Motors (GM), it is the top selling GM marque, with "Chevrolet" or "Chevy" being at times synonymous with GM. Chevrolet has the most wins in NASCAR history over all other manufacturers.
Chevy Malibu is the car you can't ignore and the Chevrolet Silverado is America's best truck. Tahoe Hybrid is America's first full-size hybrid SUV. The All New Traverse has the best fuel economy of any 8 passenger crossover vehicle. From the surprisingly affordable Aveo and the legendary Corvette to the versatile Avalanche that changes from an SUV to a full-size pickup and the configurable HHR, the 2010 Chevy lineup abounds with choices. Chevy offers more models than Toyota or Honda with over EPA estimated 30 miles per gallon highway or better. No other Full-Size Pick Up has better fuel economy than the Silverado XFE. Not Ford, not Toyota.
To learn more about the fine products of Chevrolet, visit www.chevrolet.com.
SKF
The 2010 season marks SKF's 13th season as a supporter of Jeff. It is the sixth season that SKF has been associated with RCR as not only a team sponsor but also a technical partner. SKF began its relationship with Jeff in 1997 and has expanded its involvement each consecutive year. SKF is a leading global provider of bearing, sealing, power transmission, maintenance, engineering and service solutions to a broad range of industries. Headquartered in Gothenburg, Sweden, SKF has technology centers in the Netherlands, Italy and the United States. With approximately 40,000 employees worldwide, SKF operates 80 manufacturing sites in 70 countries and sells its products in more than 150 countries. Visit SKF’s website at www.skf.com.
Coca-Cola
Jeff has had a long relationship with Coca-Cola. He was an original member of the Coca-Cola Racing Family, a signature part of the brand’s NASCAR association, which was formed in 1998.
Coca-Cola has been involved with stock car racing for more than 40 years and has been the official sparkling beverage of NASCAR since 1997. In December 2007, Coca-Cola North America renewed its long-term partnership with NASCAR through the 2017 season.
The extension of the NASCAR relationship followed a 10-year agreement with International Speedway Corporation (ISC), which makes Coca-Cola North America brands the leading non-alcoholic beverage supplier for NASCAR-sanctioned tracks. Through partnerships with ISC, Speedway Motorsports, Inc. and Indianapolis Motor Speedway, Coca-Cola will refresh fans at 15 race tracks in 2010 before expanding to 17 race tracks by 2012.
In addition, the Coca-Cola 600, held annually at Lowe’s Motor Speedway in Concord, N.C., is the longest continuous sponsorship of any race in NASCAR and celebrated its 25th anniversary in 2009. July Fourth weekend 2010 will mark the third running of the Coke Zero 400 Powered by Coca-Cola. Since 2008, Coke Zero has taken on a lead role in the sport, being featured in advertising and marketing promotions.
Combining the overall Coca-Cola NASCAR relationship, the association with a majority of tracks, the Coca-Cola 600 and Coke Zero 400, and the drivers of the Coca-Cola Racing Family creates an ideal relationship between the brands, the sport and fans. It allows for a fully-integrated experience that connect Coca-Cola and Coke Zero with NASCAR fans at every level – locally, nationally, at the track, in store, at home and elsewhere. Visit the Coca-Cola website at www.coca-cola.com for further information.
Arai Helmets
Jeff has worn Arai helmets for over 11 years. Arai alone is a family-owned helmet company started over 60 years ago by an artisan: a custom hat maker who rode motorcycles back in the 1930s. And the company Hirotaké Arai founded is still his family's company three generations later - still singularly committed to that same goal. A lot of helmet companies can make motorcycle helmets but Arai alone can also claim the unparalleled world-class quality, reputation, and technology to be chosen by racers from all over the world. For more information visit www.araiamericas.com.
Bollé Sunglasses
Since 2003, Bollé has been Jeff’s choice for sunglasses. Bollé delivers the highest quality sunglasses for performance and protection. At Bollé we are constantly refining our trademark combination of fit, fashion and comfort, resulting in some of the freshest and most technologically advanced eyewear in the industry. Since 1888 Bollé has crafted premium sunglasses, ski goggles, safety eyewear, and military and tactical eyewear from the finest frame and lens materials in our own factory. To learn more about Bollé fine products, log onto www.bolle.com.
Puma
In 2010, Jeff continues his relationship with the PUMA Company, sporting the PUMA racing shoes. PUMA is one of the world’s leading sport lifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Peace, Creativity, and SAFE Sustainability, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Soccer, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com.
Shell
Shell is proud to be part of a winning team with Richard Childress Racing. With an involvement in motorsports that dates back to the 1920's, Shell and Pennzoil have a winning history and extensive racetrack experience that helps the company continually develop innovative fuel and lubricants technologies. Shell employees are motorsports fans. The customers of many fuel and lubricants brands are motorsports fans, and because of their spirit, passion and love for the sport, Shell has worked hard to find the perfect opportunities to showcase and test their products. Shell is a global energy company that operates in more than 110 countries, employing about 104,000 people. Shell has been in the U.S. for nearly 100 years and today operates in all 50 states with approximately 22,000 employees. Visit www.shell.us for more details.
Pennzoil
The Pennzoil brand has a long tradition of motorsports excellence, including its association with RCR. The ability to help maximize performance and engine reliability has allowed Pennzoil to be present in some of the most prestigious winner’s circles in motorsports. It is the knowledge gained from this winning technology and tradition that is passed down to the motor oils that can be found in modern high-tech vehicles. Visit the Pennzoil website at www.pennzoil.com.
Okuma
Okuma machine tools set the standard for high performance in the production of racing engine components—pistons, cylinder heads, camshafts, and wheels—with precise dimensional control for quality, reliability and durability. In 2004, Okuma formed the Okuma High Performance Motorsports industry team to develop the machining technology that will give shops the competitive edge in the production of precision performance components. Today, Okuma works with partners to refine precision machining techniques for the high horsepower needs of competitive motorsports. For more information, go to www.okuma.com.
Champion Spark Plugs
The World’s Favorite Sparkplug, Champion Spark Plugs from Federal-Mogul represent the world’s most complete line of standard and premium plugs for automotive, marine and small-engine applications. Champion is specified as original equipment by more engine manufacturers than any other plug in the world, and is the first- or second-most recommended plug for every automotive replacement application. For more information, go to www.championsparkplugs.com.
Freightliner
North America's leading manufacturer of medium, heavy-duty diesel and specialized chassis trucks, Freightliner carries the load with pride. The company’s commitment to design, performance, and safety is built into every detail of every truck made. Freightliner Trucks maintains an intense customer loyalty, first and foremost, because they out-perform not only on the road, but also on the balance sheet with accountable, measurable returns. Visit www.freightlinertrucks.com for more information.
Safety-Kleen
Today, Safety-Kleen is a leading provider of environmental services, oil re-refining and responsible cleaning solutions. The company is still at the forefront of developing practical green processes for business, just as the day the company was founded. Few people shared Safety-Kleen’s passion for keeping workplaces safe by keeping the environment clean. That passion fueled innovation and that combination punctuates the company’s history with notable firsts and remarkable achievements. Visit www.safety-kleen.com for more information.
The Hartford
The Hartford is a leading provider of investment products – annuities, mutual funds, college savings plans – as well as life insurance, group and employee benefits, automobile and homeowners' insurance, and business insurance. After nearly 200 years in business, The Hartford is known for its financial strength and stability, superior customer service, and continued operational excellence. This is the first year of Hartford’s association with RCR and Jeff. Visit www.thehartford.com.
Sherwin-Williams
The Sherwin-Williams Company has not only grown to be the largest producer of paints and coatings in the United States, but is among the largest producers in the world. For more than 135 years, S-W has been determined to lead the industry, to manufacture and market innovative products of superior quality, to operate a safe, clean and friendly workplace, to observe the highest ethcal standard in business conduct and to reward the company’s investors. To learn more, go to www.sherwin-williams.com.
Direct TV
Direct TV is defining the best TV experience in the world through a compelling mix of content, technology and service. They have contributed to the evolution of TV through their HD programming, interactive features, digital video recorder (DVR) services, quality customer service, and electronic program guide (EPG). Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET™ and MLB EXTRA INNINGS®. Direct TV offers access to quality programming delivered to homes, airports, hotels, restaurants, hospitals, office buildings, airplanes, automobiles and portable electronics.
Turn 2
At each NASCAR Sprint Cup Series venue fans have an opportunity to purchase items at Jeff's colorful souvenir trailer, which is run by Turn 2 Marketing, a specialty company serving the NASCAR industry with quality products and superior service.
From an assortment of jackets, shirts, hats and numerous speciality items, fans can find all they need to support Jeff and the No. 31 Caterpillar Racing team at the Jeff/CAT trailer. Make sure to look for it at each race.
Turn 2 is located in Concord, North Carolina, adjacent to Lowes Motor Speedway and is committed to exceeding customer expectations. If you can't make it to the track, you can still purchase items from Turn 2 by visiting their website at www.turn2marketing.com.